Not so many years ago, Mark Zuckerberg figured out how to use a computer to help college kids choose dates.   Seeing potential, he quit college to expand his creation into Facebook of social media fame.  People, mostly young , flocked to Facebook in record numbers.   And now, social media has literally changed the whole wide world.

And Zuckerberg looked upon what he created — and hesitated.  As a commencement speaker at Harvard this spring, he tried a little too hard to convince his audience of all the good, all the wonder, all the lofty goals that Facebook might enhance in just about every little corner of the world.  He used the magic of world-wide connectivity to entice people to meet, greet, and be good to one another.

Like all things that have changed the world — trade routes, electricity, industrialization, cars — there were unintended consequences, the other side of the coin, the good and the bad.  Perhaps social media is scarier than all those earlier miracles because humans are not only good.  They are also mean, vindictive, murderous, and take delight in having an instant audience of millions to watch what they do.

Zuckerberg most likely never imagined anyone using Facebook to video a live murder, a rape, a massacre. When he really looked outside the cocoon of Silicon Valley, he realized that, even if he did not encourage malice and hate,  he could no longer be complacent about having changed the world in unknown ways.

He has since hired many more employees assigned to finding terrible posts that need to be taken down immediately.  He has said he will develop Facebook technology that will find terrorists and foil their plots instead of giving them publicity.  Going “viral” is no longer always a good thing.

The ugly truth that Zuckerberg now sees is that connectivity has different meanings and motives in our complex human society.  Sometimes familiarity does indeed breed contempt.

Good luck, Mark Zuckerberg.  Those who change the world have a heavy burden to carry.

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